Lynns Flicks is my own photography and videography business. I discovered my passion for photography at 16, and by 17 I was shooting weddings with Lumière, a wedding photography studio here in Arizona. Learning on wedding days, where there are no do-overs, taught me to work fast, stay calm, and get the shot.

When I got to ASU I started building Lynns Flicks on my own, and over time grew a large client base I could serve myself. I shoot portraits, grad sessions, headshots, concerts, and events, directing, capturing, and editing every project to tell concise, visually pleasing stories that feel true to the people in them.

Culdesac is a startup, and working there taught me to work with what you have and help wherever you can. My role touched almost everything: social media posts, blogs, flyer design, photography, content scheduling, and event planning. I hosted and planned events for the community, tabled at community events, and worked with local press and influencers to get Culdesac in front of new audiences.

I was also part of a full rebrand, which gave me a front row seat to every step involved in rebranding a company. On the content side, I researched topics that would truly resonate with our audience and planned the calendar around them. One of my static carousels brought in over 20,000 views.

Beyond the marketing work, I spent time with the people who make Culdesac what it is. I worked with local vendors to make sure they felt good about leasing with us, and talked with residents about their experiences so our content truly reflected the vision and goals of the community.

What I learned: in a startup, no job is too small and no job is really outside your role. I learned to be scrappy, to figure things out as I went, and to say yes before I knew exactly how. I learned that the best content comes from actually talking to people, because the residents and vendors gave me stories I never could have written from a desk. And I learned what it takes to build a brand from the inside, from the big picture of a rebrand down to a single flyer.

I started this page as a passion project while I was between jobs after college. I wanted to challenge myself and prove that the skills I had built over the years could actually grow a social media page from nothing. I didn’t want to be the face of it, so I picked one of my favorite things: Minions.

I grew the page through trial and error, posting consistently until I found what my audience liked most. Once I did, I started creating edits I knew would resonate, and those videos took off. The engagement was amazing, and with it came a real community. As of October 2026 the page has over 9,400 followers and 5.8 million likes, and it’s still climbing.

This project is something near and dear to my heart, and I’m excited to see how much more it grows!

Follow along on TikTok: @miniongirl48

Burkhart Creative Agency is where my marketing career started. I came on in 2019 transcribing videos by hand, back before AI could do it for you, and that tedious first job turned out to be the best possible introduction to how content actually gets made. Typing out every word of every video meant I heard what worked and what didn’t long before I was the one making it.

Transcribing led to editing, and editing led to shooting. I trained in both photography and videography, and by the time I was 18 I had moved into a full time social media coordinator role. Over four years I created everything from podcast episodes and short form video to graphics and web content, each piece built on research into the client’s audience and what was trending in their industry.

Working at an agency meant juggling a lot of brands at once, each with its own voice, audience, and goals. One day I might be cutting a podcast into clips, the next designing graphics for a completely different client. Keeping all of that straight, and keeping the quality consistent across every account, was the job.

What I learned: start with the audience, not the idea. The content that performed was always built on research into who was actually watching. I learned to switch voices quickly without losing the thread of any one brand. And I learned that the boring jobs are where you learn the most, because four years of transcribing, editing, and shooting gave me a feel for content that no shortcut could have.

Devilpalooza is ASU’s biggest student event of the year: a festival with live performers, put on by the Programming and Activities Board. As VP of Marketing, my job was to get the whole university excited about one night, and to sell it out.

My team of 12 built the campaign from the ground up: posts and reels, flyers and posters across campus, a countdown leading into the event, giveaways, a hashtag, and the sign-up push to get students registered. Four campuses, one event, and a tight timeline meant every piece had to land at the right place at the right time, with 12 people staying in sync the whole way through.

It worked. Devilpalooza sold out, with around 8,000 students in attendance.

What I learned: planning and execution need the same attention to detail. A great plan falls apart if the execution gets sloppy, and flawless execution can’t save a plan that was never thought through. And none of it happens alone. A supportive team, one that shows up for each other when the timeline gets tight, is what turns a plan into a sold-out event.

In the fall of 2024 I was the Marketing Director for Arizona State Homecoming, leading a team of 9 across all 4 campuses. Homecoming is a week full of tradition and events, and my job was simple to say and hard to do: make sure every student and alum knew when, where, and what to expect, no matter which campus they were on.

I planned the content calendar around what was happening at each campus, and coordinated posting across all four so nothing got missed or doubled up. I ordered the merch and flyers, and I built contingency plans for events that got moved or cancelled, so my team knew exactly what to do and how fast to do it when plans changed (and they always change).

What I learned: four campuses is really four different audiences, and the same post doesn’t land the same everywhere. I learned to plan for the plan falling apart, because having a backup ready before you need it is the difference between a quiet fix and a scramble. And I learned how to lead a team of 9 through a week where everything happens at once, by being clear about who owns what before the week even starts.